Mattzilla (Aka Matt Saunders):
Hi I’m Matt Saunders (AKA The Mattzilla):
Helping other Brands and Businesses conquer epicness.
Also:
Founder of RAAD
Founder of The Mattzilla
Co-Founder of Flourish
Co-Founder of ilabb
Bachelor of Architecture (Honours)
Creative creature, creating creative solutions.
Ideation > creation > implementation
Mattzilla’s Key Skills:
- Team leadership and talent management / development
- Brand conception, creation and implementation
- Graphic / web / print design
- Photography: studio and location
- Video content production: filming and editing
- Product and packaging design
- Product analysis, development and line planing
- Visual merchandise production: swing tags, POS, store fit-outs
- Business strategy
- Market analysis and segmentation
- Marketing strategy and execution
- Customer engagement
- Social media strategy and content production
Career Highlights while building ilabb:
- Consistently one of the Top 5 brands in key retail accounts (Amazon, North Beach and Backdoor)
- Servicing a wholesale network of over 80+ Stores (NZ and AU)
- Opening three flagship ilabb stores
- 25+ Employees
- Developing a strong supply chain (NZ and China)
- Finalist in the “Up and Coming Brands” - Idealog Magazine
- Finalist in Most Influential Creative Person - Idealog Magazine
- Establishing a highly engaged digital community: 250K on Facebook, 70K Instagram
- The first NZ brand to have a presence and store at the X Games USA (Austin, Texas)
- Generating over 500K EAV of PR/ Media coverage
- The first non-USA brand accepted into the Action Sports Mentor America Programme
- Finalist in NZ Herald and BNZ SuperSizeSME Programme
- Creating engaging co-labs: Red Bull, Shapeshifter, Mazda, Sony, Starter, Etnies,
Fox, Rhythm and Vines, BurgerFuel, Northern Bass, Mad Mike and many world champion action sport stars
- Cover of NZ Business Magazine
- Radio interviews on Newstalk ZB, George FM
- Guest speaking at numerous entrepreneur and creative events